Super Rich from Winning a Lottery

Chapter 404 268: Respect Is Mutual

In short, many of today's everyday items need to be replaced as soon as they're used for a while, regardless of whether they're still usable or broken. They're considered unclean, and continued use is deemed unhealthy.

That's what the experts say anyway. Whether it's in newspapers or on TV, you see experts talking and suggesting how often to replace toothbrushes, towels, chopsticks, and underwear. If you don't replace them, it will affect your health.

Although some people don't believe it, most people do trust it. After all, living standards have improved now, and these items don't cost much. Replacing them is better than affecting your health. Visiting the hospital for a treatment costs a lot more money, right?

Savings here and there wouldn't even cover a single hospital visit, so better to just replace these items, right?

Nowadays, when clothes get a little worn, even if they're not broken, nobody wants to wear them anymore. Wearing them outside is embarrassing, looked down upon, so why wear them?

It's different from how things used to be. In earlier times, everyone was in the same situation, wearing old clothes with patches, it wasn't embarrassing. No one would laugh at you.

But now it's different. If you go out wearing patched-up clothes, you'll undoubtedly attract strange looks and be pointed at, and you'll feel too embarrassed to wear them again.

In remote rural areas, wearing old, patched-up clothes to do farm work is no big deal. But for people living and working in towns, going out in worn-out, patched clothes is truly a little too embarrassing.

So there's a huge demand for various consumer goods, but product quality is a significant issue.

If you buy from big brands, the quality is guaranteed; it won't be too bad, but they're expensive! Many ordinary people have limited income and are hesitant to buy.

But not buying is not an option, so they have to buy cheaper products.

The problem with buying cheap products is that the quality isn't guaranteed. When you buy a product of really poor quality, you naturally feel uncomfortable.

However, finding products that are both decent quality and affordable in the market is really hard.

But if Yi Anguo gets involved in these ordinary consumer goods industries, achieving good quality at a low cost isn't very difficult.

The fundamental reason is there are no middlemen to mark up prices, as it's all direct production and sales.

Another main reason is that he can just earn minimal profit, enough to support staff and cover costs, as long as he doesn't incur losses, it's fine.

Therefore, he can keep prices as low as possible, selling at slightly above cost.

After all, he's only doing this as a side business. Whether it makes money or not doesn't matter to him, as he doesn't rely on it for income and doesn't have to worry about sales, so there's no pressure, and no one can compare to him.

Yi Anguo called over Yi Haiyang to discuss investing in ordinary daily consumer goods and general merchandise.

"Specifically, what sort of items in the everyday consumer goods and general merchandise sector are we talking about? Are we going to do everything?" Yi Haifeng asked, a bit surprised.

"In specifics, we can do anything that's feasible! Like beddings, sheets, and pillowcases, household slippers, pajamas, T-shirts, underwear, and also grains, oils, flours, kitchen and bathroom supplies, cleaning products, paper towels, tableware, water heaters, water purifiers, even purified water, all can be produced, and there's no issue with producing various household appliances as well." Yi Anguo explained.

"However, let's start by producing some simpler products, like slippers, underwear, bedding, grains, and flour."

"The quality of the products we produce must be high. I'm not saying it has to be better than those from big brands, but at least it shouldn't lag too far behind. Moreover, it should be much better than the average products on the market."

"Regarding pricing, we can set it at an average level. It should be much cheaper than big-name brands, but slightly more expensive than average market products."

"Even though it's okay whether we make a profit, it's best not to lose money, right? When the quality is assured, the price definitely can't be set too low. If it's too low, it'll definitely lead to losses."

After listening to Yi Anguo, Yi Haiyang said, "With so many types of products, the investment certainly won't be small. If we do everything ourselves, we would need to purchase a lot of land and build a lot of factories, which would also take a significant amount of time."

"If we find those near-bankruptcy loss-making enterprises, directly acquire them, and make a few adjustments, we can immediately start producing products, picking good raw materials to produce quality products."

"This new manufacturing group will be under Anjing Group in the future. How to handle it, since you're Anjing Group's Executive President and CEO, you decide," Yi Anguo said with a smile.

"I have only one requirement: invest these companies as much as possible in inland provinces, like our hometown in Xijiang Province, to save our investment costs, and also help out with the economic development of the inland regions."

"Let people from the inland provinces work nearby at home, rather than going to the coastal regions to work, reducing the number of empty-nest elderly, left-behind children, and left-behind women in our inland provinces."