LRAB Chapter 153
Chapter 153
Low-end business wars are nothing more than children playing house.
Zhou Jiangnan's plan is very simple, and can be summarized in a few steps.
Let Xu Zhiyu continue to attract money, and then induce him to use the money charged by consumers to continue investing, locking up the liquidity.
Then spread rumors online, saying that Jiang Xinmingyue uses only rotten fruits, so the price is so much cheaper, in order to undermine consumer confidence.
Interview with reporters?
It doesn't matter, anyway, the surrounding fruit markets know that someone is buying expired fruits, and those fruits are also regularly delivered to a place separated by a wall from Jiang Xinmingyue.
As for whether it is useful or not, who the hell knows, everyone can guess it for themselves.
Then provoke the emotions of other peers, let them publicize and denounce the black sheep, so that Jiang Xinmingyue will completely lose its foothold in the food street.
Finally, provoke consumers who have charged money to return the money, call the Industrial and Commercial Bureau to report, and call the police to demand three times the compensation for fakes, anyway, whatever disgusting it is.
After the four people discussed, they all felt that it was very feasible and would definitely make Xu Zhiyu fall into a big pit.
No insider, the plan worked.
Li Zhiyuan started to act immediately, using various aliases, and posted Jiang Xin Ming Yue's deposit rebate activities in the forum, praising it to the sky.
He also said that if Mr. Xu did this, he would definitely open a branch store, and that any store of Jiang Xin Ming Yue would be able to use it in the future.
Someone in the forum immediately took it seriously and went to the store to inquire the next day.
The number of people who recharged money increased significantly, so Xu Zhiyu certainly couldn't say that he would only open this store, so he took the opportunity to say that he was already planning to open a branch store.
Soon, other university forums also called for Jiang Xin Ming Yue to open a store in their own school, and the pace was taken by the pace.
Xu Zhiyu was swept up by public opinion, and coupled with the flattery of people around him, he was already a little flattered.
Then I heard that Jiangnan Ming Yue insisted on taking the high-end route and was already planning the opening of new stores, striving to open 20 stores within half a year, and it is expected that the second store will open in the university town as early as next month.
He made up his mind in an instant to open more than 20 branches immediately. Following Zhou Jiangnan's path left him with nowhere to go.
A few days later, Xu Zhiyu announced the launch of a chain store project, investing 3 million to open another 30 branches in Lin'an, dominating the entire industry.
...
"Come on, Brother Guo, let's have a drink together."
In a boutique restaurant outside the school, Xu Zhiyu invited the "Mountain Collapses at the Face Without Changing" on the forum to come out, and brought a group of fans along, and everyone called each other brothers.
The Brother Guo he mentioned was naturally Guo Tai.
Xu Zhiyu thanked him for his advice and beat Zhou Jiangnan to tears, and vented his anger.
Guo Tai held the cup, his face flushed, and he was even more proud.
Zhou Jiangnan, Su Yunche.
Let you be awesome, I can kill you in a minute, rich second generation is nothing.
"Brother Xu, oh no, you should call me President Xu. I just made some insignificant suggestions. The main reason is that you are awesome."
"Hahaha, you have made a great contribution. We are all brothers in the future. If you need any help, just let me know. If we bring down Zhou Jiangnan, I will see if Xinyue will still look up to him."
"Brother Xu, let's bring down Jiangnan Mingyue, and then you can continue to expand the scale. Just think about it. When you are a sophomore, you will own dozens of milk tea shops and become an entrepreneurial star at Lin'an University. Jiang Xinyue will definitely look up to you."
Guo Tai's tongue became bigger after drinking, and he said excitedly: "By then, Brother Xu will be President Xu, with his own ability to earn hundreds of millions of yuan a year, driving luxury cars when going out, and playing in high-end places.
What's wrong with Jiang Xinyue being a school beauty? She looked down on you before, but when she cries and begs you to have her, won't it be a great sense of accomplishment?"
Xu Zhiyu thought about how he would become a big boss, and thought about Jiang Xinyue begging him, even kneeling on the ground to lick his tongue, and then letting him wear whatever he wanted, or not, and he was obsessed for a while.
Yes, wait until I prove myself and then step on Zhou Jiangnan, what reason does she have not to look up to me?
From childhood to adulthood, I have always been the one licking her, and she will lick me in the future, it's exciting to think about it.
Originally, I was still hesitating whether I really wanted to open dozens of stores at once. At that time, I just boasted to the outside world. Xu Zhiyu really didn't think about opening 30 stores at once.
He is a rich second-generation, but he is not stupid. He also knows that taking too big a step will lead to trouble.
Now that Guo Tai has encouraged him, and he imagines Jiang Xinyue kneeling and licking him in a maid outfit, he no longer has any doubts.
Damn it, just open 30 stores, just to make Zhou Jiangnan, that country bumpkin, have no way out.
To some extent, Xu Zhiyu is a little grateful to Zhou Jiangnan, after all, he was the first to startHe created a shortcut for college students to start a business, and then he reaped the benefits.
Zhou Jiangnan, you just have to fail miserably. I want you to watch me make the fruit tea industry you created bigger and stronger, and make you regret offending me in the first place.
Xu Zhiyu raised his glass and said happily: "Come on, everyone, have another drink. In the future, Lao Guo, you should help me with more ideas. When our store becomes bigger and stronger, I will give you shares."
Guo Tai was even more excited when he heard this, and he hurriedly drank in return.
That night, he and Xu Zhiyu got drunk, imagining a beautiful future and Zhou Jiangnan kneeling down to beg for mercy.
The wine is intoxicating, and the ideas are even more intoxicating.
The conspirator had a wonderful night.
...
A few days later.
The Lin'an University Journal interviewed Zhou Jiangnan, asking him about his views on entrepreneurship and his views on the current difficulties facing Jiangnan Mingyue.
As a person who created a new type of milk tea beverage, the school newspaper interviewing him is very representative.
Zhou Jiangnan has clear logic and steady thinking.
The question is that starting a business is not easy, and the whole society and government need to cultivate a good environment to provide nourishment and escort for the early incubation of entrepreneurs.
To put it bluntly, everyone can hear what he means, that is, to protect property rights and crack down on counterfeiting.
Intuitively speaking, it is to crack down on high-end imitations such as Jiang Xinmingyue.
Xu Zhiyu watched this interview and then expressed his disdain. He did not intend to restrain his plagiarism at all, and continued to play music and dance.
Regarding the dilemma, Zhou Jiangnan said that he would adhere to the high-end quality route, and then strive to expand the market to the university town and other suitable places as soon as possible, and try to avoid internal consumption with peers in the food street.
Xu Zhiyu sneered as usual.
You want to expand to other places, want to avoid competition with me, did you ask me?
You want to open wherever you open.
Even in places you didn’t expect, I will occupy the market first and open a store first.
I just want to take your way and leave you with no way to go.
He has tasted the sweetness. In one month, Jiang Xin Ming Yue's business turnover exceeded 100,000. Although it was losing money to gain publicity, there were many recharges.
Just now, the customer's deposit has exceeded 200,000, which is a huge sum of money.
The more Zhou Jiangnan expressed his concerns about unfair competition in the school magazine, the more he insisted on the price war route.
Anyway, I'm going to kill you, a country bumpkin.